Young Entrepreneur Develops Persimmon Businesses, Helps Rural Women Increase Incomes
- Home
- News
- People
- In-depth
- ACWF
Young Entrepreneur Develops Persimmon Businesses, Helps Rural Women Increase Incomes
ByZhang Jiamin April 6, 2024Fuping, a county in Weinan, a city in Northwest China's Shaanxi Province, is known for growing persimmons. The traditional persimmon-related industry involves the trade of fresh, dried persimmons and persimmon vinegar. The products usually lack added value.
Wang Wei, who returned to China after studying overseas for 10 years, has made an effort to explore a new approach to developing the persimmon industry. She and her partners established Panlong Winery, in Dancun, a town in Fuping, in 2019. The winery has developed various types of persimmon wine. The winery's businesses also involve deep processing of persimmons, tourism, and growing seedlings. The winery has helped villagers increase their incomes, by growing and selling persimmons.
Sweet Business
Wang received her Master of Business Administration degree in the United States, and she studied basic fruit-wine-making technologies when she was in the US.
In 2019, after she moved to Fuping, she realized development of the persimmon industry was at a primary level. "If the fruit-processing level is low, it's hard to form a complete industrial chain, and the products have price ceilings," Wang says.
She has used advanced wine-making technologies, and she has adopted systematic management methods. "Fuping's dried persimmons are famous for sweetness. When persimmons are made into wine, both the fragrance and sweetness can be kept. Our brandies, made with persimmons, have become a representative persimmon product," she says.
Panlong Winery is part of a comprehensive business project in Fuping that involves persimmon wine and vinegar production, growing persimmons, rural tourism, and cultural communications.
Offering Jobs to Women
The industrial chain developed by Wang and her team has been integrated into the modern agriculture demonstration base in Dancun. The persimmon-wine workshop, the reception center and the agricultural-planting base have offered job opportunities to villagers, especially women.
Fruit-wine making is a women friendly job in a light industry. About two-thirds of the employees at Wang's winery are women, who need to work near their homes. "Women are generally meticulous and tenacious. Women in Fuping are especially known for their optimism," says Wang.
During the harvest season, many women who live near the winery perform temporary jobs, such as selecting and sorting persimmons.
The comprehensive business project in Fuping, which involves catering and lodging businesses, will employ more women in the future.
"My own experiences make me realize young people must be down to earth to develop their careers in the countryside. Some people don't believe young women, who have overseas education experiences, want to place roots in the countryside. We have proved, with our concrete actions, we have devoted ourselves to the great tide of rural revitalization. I hope I will be like a persimmon tree growing in Fuping, and I will draw a beautiful painting of rural revitalization in this region with my passion and hard work," says Wang.
Now, like Wang, many women entrepreneurs in Shaanxi are making good use of local resources in developing their businesses. They are offering job opportunities to rural women, and they are helping local women increase their incomes.
Photos from Li Yibo
(Women of China English Monthly February 2024)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- Pic Story of Cleaners at Glacier Park of Yulong...
- In Pics: Blooming Flowers at Palace Museum in...
Special Coverage
Related articles
Jessica Biel CHOPS her long locks into a bob after book signing in Studio City
Jessica Biel unveiled a dramatic hair transformation - from chest-length locks to a short bob - on S2024-05-21Xi extends condolences over death of Namibia's Geingob
Chinese President Xi Jinping on Monday sent a message of condolences to Namibia's newly sworn-in Pre2024-05-21World leaders extend Chinese New Year greetings
As the Chinese Lunar New Year, also known as the Spring Festival, approaches, a number of world lead2024-05-21Nation's efforts to ensure food security praised
No 1 Central Document says this year's focus will be on improving productivityChina's increased grai2024-05-21Pope trip to Luxembourg, Belgium confirmed for September, 2 weeks after challenging Asia visit
ROME (AP) — Pope Francis has added a stop in Luxembourg to a trip to Belgium in September, a three-d2024-05-21China's economic recovery globally significant
China's economic recovery is of great significance to the world, according to a report by Xinhua New2024-05-21
atest comment